There’s a special place in hell for the creator of “Flappy Bird”
In case you have been hiding under a rock for the past month, Flappy Bird is a mobile game for IOS and Droid where simple, means better. Simple apparently also means harder, as evidenced by the amount of broken phones littering my Facebook news feed. In order to “win” you just have to touch the screen at the correct time, too early and your Flappy bird hits his head on the top tunnel, too late and he hits the bottom tunnel. Seems easy enough, until you download the sadistic game and spend an hour cursing at your mobile device.
The graphics are like something pulled out of the Nintendo era; 8-bit colorful graphics, and simple noise effects. Tunnels remind me of Super Mario and rightly so, almost copied exactly as they were in SMB. Dong Nguyen is the creator of the indie game, which basically means that the game wasn’t created by a huge company, and it was actually created by a single guy. (Emphasis on single with a name like Dong!) Flappy Bird took him only three days to program, test and launch. Not too bad for the number one game on the Google Play Marketplace.
Flappy bird is completely 100% free to download and play.
It makes money solely off banner advertisements floating across the top of the screen, usually appearing right after you knock your bird out on a well placed tunnel. At the time of this writing, Flappy Bird is making an astonishing 50,000 dollars a day… Yes, you read that correctly, every 20 days this single app designer adds another cool million to his bank account. Fifty thousand dollars seems like a boatload, but when you have 147 million users; per month, in the USA alone, it takes less than a few percent of them to click on just one banner ad per day. (Most likely by accident in most cases.)
The Vietnamese programmer also has another simple yet addictive game holding its own in the most downloaded games category, ranking in the top five on Google Market. His popularity is unexplainable, but there is a golden lesson each and every man can take from his success.
Bigger… Doesn’t always mean better.
Anyways; good luck! Keep your birds’ flapping and your phone in its shatterproof case. Until next time!